The Art of Being in Love
"Ananda" is a Sanskrit word often associated with profound joy, bliss, and a state of inner fullness—the kind of happiness that asks nothing from the world.
This coat is an ode to that feeling.
Crafted from luxurious textured wool and brought to life through richly curated heritage textiles, intricate embroidery, and Majnun’s signature artistic composition, Ananda unfolds as a celebration of color, beauty, movement, and devotion. Every element is intentionally composed to create a living canvas of craftsmanship, poetry, and joy.
Embroidered in luminous gold along the inner panel is the gentle reminder:
“Wherever you are, and whatever you do, be in love.”
The words invite us into a simpler way of being—to stop waiting for a perfect moment and discover that life itself can be the moment. To be present. To be open. To find beauty wherever we stand.
On the back, two embroidered peacocks meet within an ornate floral composition, evoking beauty, union, and the quiet celebration of being alive.
Created in Majnun’s signature L–XL silhouette, Ananda moves effortlessly between refined occasion wear and wearable art.
One of a kind.
Handcrafted luxury.
A celebration of color, poetry, and joy.
